Ads By AdChoices - How To Remove?

 

AdChoices is a potentially unwanted application (PUP), developed by Adform. This application serves the advertisers, by delivering their content to Internet users against their will. That is why it is categorised as a PUP and is recommended to be removed from one computer’s system. In fact, users themselves are looking for ways how to get rid of AdChoices adware, even without any encouragement. There are numerous posts on various forums across the whole Internet, created by the users, who are seeking for help to delete the latter unwanted program. We have good news for you – you are in the right place. We will tell you how to eliminate AdChoices infection in the most effective manner. But before that, give us a second to introduce you to the basic features of this malicious application.

About AdChoices Adware

AdChoices adware displays advertisements, which are marked as, Ads by AdChoices, Powered by AdChoices, Ads powered by AdChoices, Brought to you by AdChoices, RocketTab powered by AdChoices, etc. These advertisements by AdChoices adware, can appear as pop-up windows, banners, ads appearing in the middle of the page (interstitial ads), ads taking sides or corners of the page (corner ads), even, full-window ads. AdChoices application is the type of ad-supported software, which practices Online Behavioural Advertising. This means that it employs tracking technologies, namely, cookies, which are used to track the NPII (non-personally identifiable information) of the user. Though, it is said that because of this the user will get the relevant advertising content, the thing is that, even if that content is relevant, its reliability remains questionable. The more so as the developers of AdChoices advertising software do not take any responsibility regarding the trustworthiness of the content they display.

The developers of AdChoices app, like all displayers of online scams, declares that the content they display is the sole property of the 3rd party. It is just a common sense, since the 3rd party malvertisers are fond of this deeply rooted attitude of the developers of adwares. It gives an impression that it cannot be fixed. To an end user this means that AdChoice program, acting as a browser extension of multiple web browsers, is the malicious element of the system, which provides him (her) with bogus advertisements. Due to AdChoice’s adherence to Online Behavioural Advertising practice, the user is fed with interest-based ads, which resound nobody else’s interests but the user’s. In addition to this, these ads are not safe nor are the websites they redirect you to.

How Has AdChoices Adware Gotten on Your Computer?

The developers of AdChoices adware host the following domains: www.adform.com, test.adform.com, test.adform.dk, track.adform.net. However, you can hardly download AdChoices program from the previously mentioned URLs. Moreover, who would intentionally download and install an application on their computer’s, if that application is merely concerned with the display of advertisements? That’s right – hardly no one. AdChoices is downloaded and installed through software bundles, which are the installers of popular downloads turned into. Such malevolent applications as AdChoices PUP can only be escaped from, if the installation is performed in the Advanced settings, which we recommend to do. There will be a section of additional installs, which you must cancel.

AdChoices unwanted application is recommended to be reinstalled from one computer’s system by employing the following automatic tools: Reimage, Spyhunter or Malwarebytes. The free manual removal instructions for the removal of AdChoices adware are at the end. We would like to warn you that, even if you are looking for a completely free way to remove the latter malware from your computer, it can be quite difficult to do it manually, even following the as-clear-as-possible instructions. Besides, the versions for detection of the latter automatic malware removal software are completely free as well.

Manual removal of Ads by AdChoices

How to remove AdChoices using Windows Control Panel

Many hijackers and adware like Ads by AdChoices install some of their components as regular windows programs as well as additional software. This part of malware can be uninstalled from Control Panel. To access it, do the following.
  • Start→Control Panel (older Windows) or press Windows Key→Search and enter Control Panel (Windows 8);
    Control panel
  • Choose Uninstall Program;
    Programs and features
  • Go through a list of programs and select entries related to AdChoices .
    Remove toolbars
  • Click uninstall button.
    Uninstall
  • In many cases anti-malware programs are better at detecting related parasites, thus I recommend installing Spyhunter or Reimage to identify other programs that might be a part of this infection.
    Scan with spyhunter
This method will not remove some of browser plugins therefore proceed to the next part of the removal guide.
Removing Ads by AdChoices from your browsers

  Top Remove malicious extensions from Internet Explorer

  • Press on the Gear icon→Manage Add-ons.
    Add-on
  • Go through Toolbars and extensions. Remove everything related to AdChoices and items you do not know that are made not by Google, Microsoft, Yahoo, Oracle or Adobe.
    Disable add-ons
  • Close the Options.

(Optional) Reset your browser’s settings

If you are still experiencing any issues related to Ads by AdChoices, reset the settings of your browser to its default settings.

  • Press on the Gear icon->Internet Options.
    Internet options
  • Choose the Advanced tab and click on the Reset button.
    Reset settings
  • Select a Delete personal settingscheckbox and click on the Reset button.
    Reset approve
  • Click on the Close button on the confirmation box, then close your browser.
    Reset

If you cannot reset your browser settings and the problem persists, scan your system with an anti-malware program.

  Top Removing AdChoices from Chrome

  • Click on the menu button on the top right corner of a Google Chrome window. Select “Settings”.
    Open settings
  • Click “Extensions” on the left menu bar.
  • Go through the extensions list and remove programs you do not need, especially similar to Ads by AdChoices. Click on the trash bin icon next to AdChoices or other add-ons you want to remove.
    Remove extensions
  • Press on the “Remove” button on the Confirmation window.
    Remove approve
  • If unsure, you can disable them temporarily.
    Disable extension
  • Restart Chrome.

(Optional) Reset your browser’s settings

If you are still experiencing any issues related to Ads by AdChoices, reset the settings of your browser to its default settings.

  • Click on Chrome’s menu button (three horizontal lines) and select Settings.
    Open settings
  • Scroll to the end of the page and click on the Reset settings button.
    Reset settings
  • Click on the Reset button on the confirmation box.
    Reset approve

If you cannot reset your browser settings and the problem persists, scan your system with an anti-malware program.

  Top Removing AdChoices from Firefox

  • Click on the menu button on the top right corner of a Mozilla window and select the “Add-ons” icon (or press Ctrl+Shift+A on your keyboard).
    Select add-on
  • Go through Extensions and Addons list, remove everything Ads by AdChoices related and items you do not recognise. If you do not know the extension and it is not made by Mozilla, Google, Microsoft, Oracle or Adobe then you probably do not need it.
    Remove add-on

(Optional) Reset your browser’s settings

If you are still experiencing any issues related to AdChoices, reset the settings of your browser to its default settings.

  • Click on the menu button on the top right corner of a Mozilla Firefox window. Click on the Help button.
    Help button
  • Choose Troubleshooting Information on the Help menu.
    Troubleshooting
  • Click on the Reset Firefox button.
    Refresh firefox
  • Click on the Reset Firefox button on the confirmation box. Mozilla Firefox will close and change the settings to default.
    Refresh firefox approve

If you cannot reset your browser settings and the problem persists, scan your system with an anti-malware program.

How to remove Ads by AdChoices from Microsoft Edge:  Top


Resetting Microsoft Edge setting (Method 1)

  • Open Microsoft Edge and click on More actions button (three dots at the top right corner of the screen), then choose Settings.
    Open settings
  • In the Settings window, click Choose what to clear button.
    Choose clear
  • Select everything that you want to remove and click Clear.
    Clear browsing data
  • Right click on Start and choose Task manager.
    Open task manager
  • In the Processes tab right click on Microsoft Edge and select Go to details.
    Go to details
  • In the Details look for entries named Microsoft Edge, right click on each of them and select End Task to end these entries.
    End Edge task

If the first method didn't work for you, follow the steps of advanced method below. Make sure you backup your data before completing these steps.

Resetting Microsoft Edge setting (Method 2)

  • Navigate to the following folder: C:\Users\%username%\AppData\Local\Packages\Microsoft.MicrosoftEdge_8wekyb3d8bbwe Select all of the entries in this folder, right click on them and select Delete.
    Delete files
  • Click Start button and type in “Windows power”. Right click on the Windows PowerShell entry and choose Run as administrator.
    Open powershell
  • When Administrator: Windows PowerShell window appears on your screen, paste in this line after PS: cd C:\WINDOWS\system32 and press Enter: Get-AppXPackage -AllUsers -Name Microsoft.MicrosoftEdge | Foreach {Add-AppxPackage -DisableDevelopmentMode -Register "$($_.InstallLocation)\AppXManifest.xml" -Verbose}
    Run command
Once you finish these steps, Ads by AdChoices should be removed from your Microsoft Edge browser.

  Top Removing Ads by AdChoices from Safari (Mac OS X)

  • Click on the Safari menu.
  • Choose Preferences.
    Open preferences
  • Click on the Extensions Tab.
  • Click on the Uninstall button near the AdChoices. Remove all other unknown or suspicious entries too. If you are not sure whether you need the extension or not, you can simply uncheck the Enable check-box to disable the extension temporarily.
    Extensions
  • Restart Safari.

(Optional) Reset your browser’s settings

If you are still experiencing any issues related to Ads by AdChoices, reset the settings of your browser to its default settings.

  • Click on the Safari menu on the top left corner of the screen. Select Reset Safari.
    Choose reset
  • Select which options you want to reset (usually all of them come preselected) and click on the Reset button.
    Reset

If you cannot reset your browser settings and the problem persists, scan your system with an anti-malware program.

     
 

About the author

 - Main Editor
I have started 2-viruses.com in 2007 after wanting to be more or less independent from single security program maker. Since then, we kept working on this site to make internet better and safer place to use.
 
May 28, 2013 08:35, July 17, 2017 01:15
 
   
 

11 thoughts on “Ads by AdChoices

11 Comments
  1. Hi there,
    I have windows 8 and adchoices is tormenting me. I try to follow your directions for internet explorer but I didn’t understand you. You said: On Internet explorer:
    1.Click arrow on the right of search box;
    2.Do the following: on IE8-9 choose Manage Search providers, on ie7 click change search defaults;
    3.Remove AdChoices from the list.

    First: what arrow are you talking about? when I see the search box I don’t see any arrow. (this is windows 8). Could you clarify this please?
    Thank you.

  2. Alfredo : This is for resetting search, in cases it is hijacked together with Adchoices.
    For removing adchoices, go to extension part of IE settings and looks through adons. Also, in many cases it is additional program, which can be identified by anti-malware programs ( Spyhunter, adwcleaner, malwarebytes, etc).

  3. Another come on BS web site trying to suck cash from your pocket, scare tactics and bologna. By this and get rid of AdChoices… Manually remove directions.. ooops not there, or complete horse poop that doesn’t work.

  4. To be able to help you we need to know the exact orders of event. What happens after you attempt to remove the virus? Does it come back?

  5. I took the advice of someone who suggested I had a look at any recently installed programs and I found ‘malwareprotectionlive’. I used Control Panel to remove it, then I deleted its folder and finally I deleted everything in the registry that referred to it. That seems to have worked.

  6. I tried everything to get rid of AdChoices in Firefox, but the only thing that worked was the Firefox add-on called adblock-plus.

  7. Well, it’s strange that Spyhunter didn’t work for you. I wouldn’t have purchased it after having read your comments. But a friend of mine has it on his pc and he recommended it to me. I purchased it. And it was the right choice, I should say. No probs so far.

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